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Digitalisierung der Customer Journey by Stephen J. Wright

Digitalisierung der Customer Journey

by Stephen J. Wright
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Book cover type: Hardcover
  • ISBN13: 9783952512654
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Bluetrees Gmbh
  • Publisher Imprint: Bluetrees Gmbh
  • Publication Date:
  • Pages: 138
  • Original Price: USD 24.99
  • Language: German
  • Edition: N/A
  • Item Weight: 327 grams
  • BISAC Subject(s): Customer Relations

Das Buch betont die Notwendigkeit für Unternehmen, alle ihre Kundenservice- und Marketingdaten in ein System zu konvertieren und zu integrieren, das für ein exzellentes Kundenerlebnis optimiert ist. In der heutigen Zeit muss jedes Unternehmen, das konkurrenzfähig sein will, die verfügbaren fortschrittlichen Technologien berücksichtigen und so schnell wie möglich implementieren - oder das Unternehmen wird abgehängt!

Sie erhalten Antworten auf folgende Fragen:

✔ Auf welche Weise hat Technologie den Wandel in der Wirtschaft beeinflusst?
✔ Was ist eine Customer Journey?
✔ Welche sind die drei wichtigsten Prozesse in jedem Unternehmen?
✔ Warum ist ein Unternehmen, das seine Prozesse digitalisiert hat, wahrscheinlich besser unterwegs als ein Unternehmen, das dies nicht getan hat?
✔ Welches sind die besten Möglichkeiten, wie Sie die Technologie nutzen können, um die Customer Journey zu digitalisieren?

Wright, Stephen J.: - Stephen J. Wright ist Business Transformation Partner des 2008 in Zürich gegründeten und international agierenden Full-Service-Anbieters 10+ (zehnplus.ch) und berät Unternehmen weltweit zur digitalen Transformation ihrer Geschäftsmodelle. Mit digitalen Strategien, persönlicher Führung sowie innovativen Modellen und Tools unterstützt er Unternehmen dabei, den Übergang zur Digitalisierung reibungslos zu gestalten und sich dabei neu zu erfinden. https: //www.stephenjwright.com/resources/books

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