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Distribution and e-commerce by Gabriel Malongo Mpidi

Distribution and e-commerce

by Gabriel Malongo Mpidi , Montana Joshua Mbi Mbambi
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Book cover type: Paperback
  • ISBN13: 9786208955106
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Our Knowledge Publishing
  • Publisher Imprint: Our Knowledge Publishing
  • Publication Date:
  • Pages: 104
  • Original Price: GBP 59.94
  • Language: English
  • Edition: N/A
  • Item Weight: 150 grams
  • BISAC Subject(s): Marketing / General

Distribution and E-commerce" analyzes the evolution of distribution in the digital age, marked by the rise of e-commerce and the integration of physical and digital channels. It begins with a definition of distribution types (intensive, selective, exclusive) and their strategic role. It then explores digital transformation, the impact of marketplaces, social networks and technologies such as AI or augmented reality. The book looks at the new omnichannel strategies, the importance of logistics and merchandising, and the challenges of e-business sustainability. Finally, it highlights future prospects: personalization, automation and environmental responsibility.

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