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Distribution et e-commerce

by Gabriel Malongo Mpidi , Montana Joshua Mbi Mbambi
Save 12% Save 12%
Current price ₹6,649.00
Original price ₹7,583.00
Original price ₹7,583.00
Original price ₹7,583.00
(-12%)
₹6,649.00
Current price ₹6,649.00

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Book cover type: Paperback
  • ISBN13: 9786208823597
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Universitaires Europeennes
  • Publisher Imprint: Editions Universitaires Europeennes
  • Publication Date:
  • Pages: 132
  • Original Price: GBP 59.94
  • Language: French
  • Edition: N/A
  • Item Weight: 186 grams
  • BISAC Subject(s): Marketing / General

Le livre Distribution et E-commerce analyse l'�volution de la distribution � l'�re du num�rique, marqu�e par l'essor du e-commerce et l'int�gration des canaux physiques et digitaux. Il d�bute par une d�finition des types de distribution (intensive, s�lective, exclusive) et leur r�le strat�gique. Il explore ensuite la transformation num�rique, l'impact des marketplaces, des r�seaux sociaux et des technologies comme l'IA ou la r�alit� augment�e. L'ouvrage aborde les nouvelles strat�gies omnicanales, l'importance de la logistique et du merchandising, et les enjeux li�s � la durabilit� du commerce en ligne. Enfin, il met en avant les perspectives futures: personnalisation, automatisation et responsabilit� environnementale.

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