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Distribuzione e commercio elettronico by Gabriel Malongo Mpidi

Distribuzione e commercio elettronico

by Gabriel Malongo Mpidi , Montana Joshua Mbi Mbambi
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Book cover type: Paperback
  • ISBN13: 9786208955144
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 108
  • Original Price: GBP 59.94
  • Language: Italian
  • Edition: N/A
  • Item Weight: 155 grams
  • BISAC Subject(s): Marketing / General

Il libro "Distribuzione e commercio elettronico" analizza l'evoluzione della distribuzione nell'era digitale, segnata dall'ascesa del commercio elettronico e dall'integrazione dei canali fisici e digitali. Inizia definendo i tipi di distribuzione (intensiva, selettiva, esclusiva) e il loro ruolo strategico. Esplora poi la trasformazione digitale, l'impatto dei marketplace, dei social network e di tecnologie come l'AI e la realt� aumentata. Il libro esamina le nuove strategie omnichannel, l'importanza della logistica e del merchandising e le questioni relative alla sostenibilit� dell'e-commerce. Infine, evidenzia le prospettive future: personalizzazione, automazione e responsabilit� ambientale.

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