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Do Google para o TikTok by Rebecca Chromy-Kiss

Do Google para o TikTok

by Rebecca Chromy-Kiss
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Book cover type: Paperback
  • ISBN13: 9786209458170
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 212
  • Original Price: GBP 79.95
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 291 grams
  • BISAC Subject(s): Marketing / General

Pesquisa social em vez do Google? Como � que a Gera��o Z na �ustria procura informa��o - e o que isso significa para o marketing.Os motores de busca, como o Google, foram durante muito tempo considerados como os guardi�es indiscut�veis da Internet. Mas a Gera��o Z est� a mudar o comportamento de pesquisa: Os jovens utilizam cada vez mais as redes sociais, como o TikTok ou o Instagram, para procurar informa��es. O que � que esta mudan�a significa para as empresas e para a sua visibilidade digital?Esta tese de mestrado analisa o fen�meno da pesquisa social utilizando o exemplo da Gera��o Z na �ustria. Utilizando uma abordagem de m�todos mistos, os jovens foram primeiro questionados sobre o seu comportamento de pesquisa nas redes sociais e, em seguida, foram entrevistados especialistas em marketing para analisar a perspetiva das empresas.O trabalho fornece informa��es interessantes sobre a utiliza��o das redes sociais para procurar informa��es, destaca as fun��es relevantes da plataforma e mostra como os departamentos de redes sociais e de SEO podem trabalhar mais estreitamente em conjunto no futuro para tornar os conte�dos vis�veis.

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