Do Purpose New Edition: Why Brands with a Purpose Do Better and Matter More.

Name: Do Purpose New Edition: Why Brands with a Purpose Do Better and Matter More.
Brand: Do Book Co.
SKU: 9781914168505
Price: 1080.0 INR
Availability: InStock

by David Hieatt

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ISBN13: 9781914168505
Binding: Paperback
Subject: N/A
Publisher: Do Book Co.
Publisher Imprint: Do Book Co.
Publication Date: November 5, 2024
Pages: 160
Original Price: USD 14.95
Language: English
Edition: N/A
Item Weight: 250 grams
BISAC Subject(s): Entrepreneurship, Leadership, and Marketing / General

About The Book

"Brands with purpose aren't accidental; they're meticulously crafted." - Sophie Bambuck, Chief Marketing Officer, The North Face

The most important brands in the world make us feel something.

They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose.

Yes, we love the product they make. But the thing we love most about them is the change they are making.

Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story. It builds your teams, and it defines your culture.

In Do Purpose, David Hieatt shares insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don't just make something, but change something as well.

About The Author

David Hieatt has been described as a marketing genius. After leaving Saatchi and Saatchi, he built streetwear brand howies into one of the most influential active sports brands in recent years. After selling it to Timberland, he co-founded The DO Lectures, voted one of the top ten ideas festivals in the world by The Guardian. He started Hiut Denim in his hometown of Cardigan in west Wales. A town that used to have Britain's biggest jeans factory. Its purpose is to get 400 people their jobs back. In 2024, it was featured on television in BBC2's Inside the Factory. David has a cult internet following and has spoken at Apple, Google, Red Bull and many other top companies, conferences and festivals including Hay Literary Festival. He is the author of Do Open: Why a simple email newsletter can transform your business (2017) and The Path of a Doer (2010, 2020).

Sophie Bambuck is Chief Marketing Officer at The North Face (formerly Converse, Nike, Everlane)

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