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Dojo Dynamics: Essential Marketing Principles for Martial Arts Schools by Jerry Beasley

Dojo Dynamics: Essential Marketing Principles for Martial Arts Schools

by Jerry Beasley
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Book cover type: Paperback
  • ISBN13: 9780897501699
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Black Belt Books
  • Publisher Imprint: Black Belt Books
  • Publication Date:
  • Pages: 140
  • Original Price: INR 1425.0
  • Language: English
  • Edition: N/A
  • Item Weight: 200 grams
  • BISAC Subject(s): Business Aspects, Martial Arts / General, and Marketing / General

Based on three decades of international experience, this valuable guidebook explains the logistics of establishing a profitable martial arts enterprise. Filled with illustrative examples and anecdotes from successful entrepreneurs in the field, it contains sound advice on marketing strategies, promotional efforts, and product development. Penned by the promoter of the popular Karate College summer camp, this accessible reference provides a clear and comprehensive road to creating a business that thrives.

Jerry Beasley, EdD, is head of the martial arts curriculum and a professor of exercise, sports, and health education at Radford University in Virginia. A career martial artist, he holds black belts in five styles including an eighth dan from former world kickboxing champion, Joe Lewis. He is founder of the Aikia World International Network, which has certified more than 1,100 black belts. He has been named a Black Belt magazine Instructor of the Year and is the author of JKD: High-Risk Sparring and Mastering Karate. He lives in Christiansburg, Virginia.

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