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Driving Green Consumerism Through Strategic Sustainability Marketing by Farzana Quoquab, Ramayah Thurasamy, Jihad Mohammad

Driving Green Consumerism Through Strategic Sustainability Marketing

by Farzana Quoquab , Ramayah Thurasamy , Jihad Mohammad
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Book cover type: Hardcover
  • ISBN13: 9781522529125
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 316
  • Original Price: GBP 172.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1044 grams
  • BISAC Subject(s): Marketing / General

The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.

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