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Dynamika marketingu by Igbongidi, Paul Binaebi

Dynamika marketingu

by Paul Binaebi Igbongidi
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₹6,754.00
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₹6,754.00
₹6,754.00

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Book cover type: Paperback
  • ISBN13: 9786208829322
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 180
  • Original Price: GBP 60.81
  • Language: Polish
  • Edition: N/A
  • Item Weight: 250 grams
  • BISAC Subject(s): Marketing / General

Marketing jest powszechnym zjawiskiem, ale jest to temat bardzo zlożony i nieuchwytny. Dla r�żnych os�b oznacza coś innego i ma wplyw na wszystkich. Kotler i Keller (2006) zdefiniowali marketing jako dostarczanie odpowiednich towar�w i uslug odpowiednim osobom w odpowiednim miejscu, w odpowiednim czasie, po odpowiedniej cenie, przy użyciu odpowiedniej komunikacji i promocji. W Nigerii marketing jest postrzegany w szerokim kontekście jako calościowy system wzajemnie powiązanych dzialań biznesowych mających na celu planowanie, wycenę, promocję i dystrybucję produkt�w i uslug zaspokajających potrzeby obecnych i potencjalnych klient�w (Osuala, 1998). Popyt na zaspokajające potrzeby produkty budowlane z tworzyw sztucznych w stanie Bayelsa przyczynil się do rozwoju budownictwa, dr�g i infrastruktury, co znacznie poprawilo standard życia mieszkańc�w i świadomośc ekologiczną.

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