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E-Marketing and Consumer Behavior: Trends and Insights from Northeast India

by Tapati Sarmah
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Current price ₹5,456.00
Original price ₹7,791.00
Original price ₹7,791.00
Original price ₹7,791.00
(-30%)
₹5,456.00
Current price ₹5,456.00

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Book cover type: Paperback
  • ISBN13: 9789999324991
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Eliva Press
  • Publisher Imprint: Eliva Press
  • Publication Date:
  • Pages: 356
  • Original Price: USD 79.5
  • Language: English
  • Edition: N/A
  • Item Weight: 477 grams
  • BISAC Subject(s): Marketing / General

The way consumers shop, interact, and make purchasing decisions has been revolutionized by digital marketing. E-Marketing and Consumer Behavior: Trends and Insights from Northeast India explores how consumers in this culturally rich and diverse region are responding to the growing influence of online marketing. From social media advertisements to influencer-driven promotions, mobile commerce, and personalized recommendations, this book uncovers how digital strategies shape consumer preferences and behaviors. It highlights key consumer concerns such as trust in online platforms, the impact of digital payment systems, and the role of cultural identity in shaping online shopping habits. Through insightful analysis and survey-driven data, this book provides a deep dive into the mindset of Northeast Indian consumers in the digital age. Whether you are a researcher, marketer, or business professional, this book offers valuable insights into the evolving relationship between consumers and e-marketing in this emerging market.

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