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E-Marketing in Developed and Developing Countries: Emerging Practices

by Hatem El-Gohary , Riyad Eid
Save 17% Save 17%
Current price ₹18,857.00
Original price ₹22,629.00
Original price ₹22,629.00
Original price ₹22,629.00
(-17%)
₹18,857.00
Current price ₹18,857.00

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Book cover type: Hardcover
  • ISBN13: 9781466639546
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 374
  • Original Price: GBP 148.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1153 grams
  • BISAC Subject(s): Marketing / Research

While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

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