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E-Marketing: Marketing 04.03

by Steve Shipside
Save 27% Save 27%
Current price ₹1,016.00
Original price ₹1,391.00
Original price ₹1,391.00
Original price ₹1,391.00
(-27%)
₹1,016.00
Current price ₹1,016.00

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Book cover type: Paperback
  • ISBN13: 9781841121994
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Capstone
  • Publisher Imprint: Capstone
  • Publication Date:
  • Pages: 116
  • Original Price: GBP 10.99
  • Language: English
  • Edition: N/A
  • Item Weight: 182 grams
  • BISAC Subject(s): E-Commerce / Digital Marketing and Sales & Selling / General

From the Inside Flap
Fast track route to mastering all aspects of e-marketing

Covers all the key techniques for successful e-marketing, from affiliation marketing to e-mail alerts, and from viral marketing to banner ads

Examples and lessons from some of the world's most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers, including Christopher Locke and Seth Godin

Includes a glossary of key concepts and a comprehensive resources guide

STEVE SHIPSIDE has been writing and broadcasting about technology, marketing and business since 1990. He has written for Wired, Revolution, Internet magazine, MacUser, Business 2.0, Campaign, Ads International, The Guardian and The Telegraph

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