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eCommerce und Kundenzufriedenheit by Nielsen, Jan-Thomas

eCommerce und Kundenzufriedenheit

by Jan-Thomas Nielsen
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Book cover type: Paperback
  • ISBN13: 9783638686525
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 28
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 50 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2001 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Fachhochschule Flensburg (Fachbereich Wirtschaft), Veranstaltung: Internationales Marketing, Sprache: Deutsch, Abstract: Die weltweit zunehmende Nutzung des Internet gibt tagtäglich immer mehr Menschen die Möglichkeit, sich zu informieren und miteinander zu kommunizieren. Es scheint so, als werde die Welt zu einem "globalen Dorf". Jeder kann jederzeit auf alle ihn interessierenden Informationen zugreifen, sie mit anderen diskutieren oder selbst Informationen (welcher Art auch immer) ins "Netz" stellen. Der Verkauf von Waren und/oder Dienstleistungen über das Internet, der sogenannte E-Commerce scheint geradezu prädestiniert dazu zu sein, zur Kundenzufriedenheit beizutragen: für die Kunden herrschen nahezu Markt- und Preistransparenz, da sie sich über das Medium Internet umfassend über alle (hier vertretenen) Hersteller und Produkte informieren können. Des weiteren werden die meisten Produkte per Post ins Haus geliefert, so dass die Kunden im Sinne maximaler Bequemlichkeit ihr Haus nicht verlassen müssen, um (bestimmte) Güter einzukaufen. Doch nimmt mit zunehmendem Verkauf von Waren und Dienstleistungen über das Internet auch die Zufriedenheit der Kunden zu, die das Medium Internet zum Einkaufen benutzen? Ist die "New Economy" in puncto Kundenzufriedenheit wirklich so "neu" bzw. so grundlegend verschieden von der "Old Economy"? Der E-Commerce wird aus Unternehmens- und aus Kundensicht betrachtet, um die unterschiedlichen Betrachtungsweisen und Anforderungen der beiden Sichten näher zu untersuchen. Es wird jedoch nicht nur der reine E-Commerce beleuchtet. Um das Themengebiet Kundenzufriedenheit im Zusammenhang mit dem Medium Internet näher zu beleuchten, werden in Kapitel 2.4.1 sogenannte "Communities" und ihre mögliche Bedeutung für die Kundenzufriedenheit erläutert. Aspekte wie Sicherheit, Zahlungsmöglichkeiten im Internet, Logistik und Marketing werden ebenfall

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