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Effective Marketing Management

by Andrea Weeks
Save 17% Save 17%
Current price ₹3,269.00
Original price ₹3,923.00
Original price ₹3,923.00
Original price ₹3,923.00
(-17%)
₹3,269.00
Current price ₹3,269.00

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Book cover type: Paperback
  • ISBN13: 9780870057434
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Bloomsbury Publishing PLC
  • Publication Date:
  • Pages: 304
  • Original Price: GBP 24.99
  • Language: English
  • Edition: Student
  • Item Weight: 680 grams
  • BISAC Subject(s): Marketing / General

This text explores the application of a variety of financial and merchandising strategies for maximising access to markets.

Veronica Miller Mordaunt, Madelyn Perenchio and Dorothy Metcalfe have all taught at the Fashion Institute of Design and Merchandising in California. Andrea Weeks is affiliated with Strouds Corporation.

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