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Eigenschaften und Aufgaben des Vertriebscontrollings by Akay, Abdullah

Eigenschaften und Aufgaben des Vertriebscontrollings

by Abdullah Akay
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Book cover type: Paperback
  • ISBN13: 9783668967823
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 22
  • Original Price: USD 25.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 41 grams
  • BISAC Subject(s): Sales & Selling / Management

Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Unternehmensforschung, Operations Research, Note: 2, Hochschule Bochum, Sprache: Deutsch, Abstract: Diese Ausarbeitung besch ftigt sich mit dem Thema Vertriebscontrolling. Es werden die wesentlichen Ziele des Vertriebscontrollings erkl rt und daraus dessen Aufgaben definieren. Mit diesem Wissen werden im Anschluss grundlegende Kennzahlen und deren Einteilung als zentrales Instrument des Vertriebscontrollings erl utert. Durch steigende u ere Einflussfaktoren der Unternehmenswelt, erh ht sich nicht nur die Komplexit t und Dynamik des einzelnen Unternehmens, sondern auch die des Gesamtmarktes. Mit einem sich immer weiter globalisierenden Markt, den Ver nderungen im Konsumentenverhalten und schnellen technologischen Ver nderungen, steigt auch die Verantwortung der Unternehmensf hrung und die daraus resultierenden Anforderungen zum Treffen von Entscheidungen. Damit ein Unternehmen in der heutigen Zeit weiterhin effizient und konkurrenzf hig bleibt, muss es entschlossen und zielf hrend agieren und reagieren. Als wichtiges Bindeglied zwischen Unternehmensf hrung und den damit verbundenen Entscheidungsprozessen, hilft das Vertriebscontrolling durch die im Vertrieb gewonnene Kunden- sowie Marktn he, diese Prozesse zu unterst tzen. Dies macht es zu einem wichtigen Punkt in der Erreichung der Unternehmensziele.

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