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Eine Klassifizierung von Geschäftsmodellen im Internet by Müller, Mirko

Eine Klassifizierung von Geschäftsmodellen im Internet

by Mirko Müller
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Book cover type: Paperback
  • ISBN13: 9783638636537
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 112
  • Original Price: USD 67.5
  • Language: German
  • Edition: 5. Auflage
  • Item Weight: 155 grams
  • BISAC Subject(s): Marketing / General

Diplomarbeit aus dem Jahr 1999 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,3, Universität Duisburg-Essen (Fachbereich Wirtschaftswissenschaften), Sprache: Deutsch, Abstract: Das Internet entwickelt sich neben den klassischen Medien wie Print, TV und Hörfunk zum vierten gro en global verfügbaren Massenmedium. Zahlreiche Unternehmen haben bereits die weitreichenden Potentiale erkannt, die das Medium Internet bietet und sind mit unterschiedlichen Ansätzen und Modellen im Internet erfolgreich tätig. Das Internet lässt völlig neue Produkte und Märkte entstehen, die die traditionellen Beziehungen zwischen Kunden und Unternehmen neu definieren. Durch das umfassende Potential des Mediums Internet werden traditionelle Geschäftsmodelle und Handelsstrukturen an Bedeutung verlieren und durch neue innovative Geschäftsmodelle und Handelsstrukturen ergänzt oder ersetzt. Dieses Buch bietet einen aktuellen Überblick über die innovativen und zukunftsorientierten Geschäftsmodelle im Internet. Da sich die Geschäftsmodelle nicht einfach unter dem allgemeinen Begriff Electronic Commerce zusammenfassen lassen, erfolgt eine differenzierte Klassifizierung der Geschäftsmodelle im Internet nach unterschiedlichen Gesichtspunkten. Zunächst erfolgt eine Übersicht der Grundlagen und Rahmenbedingungen des Electronic Commerce im Internet sowie eine Übersicht und Analyse der Erfolgsfaktoren im Internet-Business. Nach der Betrachtung des Produktspektrums der Produkte, Informationen und Dienstleistungen im Internet folgt der Hauptteil des Buchs, die Klassifizierung der neuen und innovativen Internet-Geschäftsmodelle. Hier wird jedes Geschäftsmodell - begleitet von erfolgreichen, aber auch gescheiterten Praxisbeispielen - dargestellt und charakterisiert sowie die Finanzierungsmöglichkeit des Modells betrachtet. Die Klassifizierung der Geschäftsmodelle ermöglicht eine differenzierte Betrachtung des Themas Electronic Commerce sowie einen direkten Vergleich der Ansätze, Möglichkeiten und G

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