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Electoral Strategies and Political Marketing by Shaun Bowler

Electoral Strategies and Political Marketing

by Shaun Bowler
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Book cover type: Hardcover
  • ISBN13: 9780333558942
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 245
  • Original Price: EUR 99.99
  • Language: English
  • Edition: 1992
  • Item Weight: 472 grams
  • BISAC Subject(s): Political Ideologies / Democracy, Political Process / Campaigns & Elections, and Marketing / General

Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

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