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Electronic-Commerce-Anwendungen: Erfolgsfaktoren, Einflussgrößen by Rockel, Michael

Electronic-Commerce-Anwendungen: Erfolgsfaktoren, Einflussgrößen

by Michael Rockel
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Book cover type: Paperback
  • ISBN13: 9783638640701
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 76
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 109 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2002 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule (Fachhochschule für Oekonomie und Management), Veranstaltung: Schwerpunktfach Marketing, Sprache: Deutsch, Abstract: Sehr viele Prozesse in unserer Wirtschaft und Gesellschaft sind durch grundlegende Veränderungen gekennzeichnet. Diese sind in besonderem Ma e ausgelöst und geprägt von der sich immer tiefgreifender verändernden Kommunikations- und Informationstechnologie. Im Zusammenhang mit dieser Entwicklung wird immer häufiger der Begriff eCommerce genannt, der sich als ein Synonym für kommerzielles Geschehen rund um das Internet etabliert hat._Diese neuen Entwicklungen bieten Unternehmern vielseitige Verwendungsmöglichkeiten mit einem weitreichenden Anwendungs- und Einsatzpotential, die vorher nicht existierten und erst durch eCommerce möglich werden Ziel dieser Arbeit soll es sein, zunächst den Begriff "Electronic Commerce Anwendungen" zu verdeutlichen, sodann auf Hintergründe einzugehen, um anschlie end darzustellen, wer in diesem Bereich wie agiert. Auf diese Weise sollen die Chancen und Risiken verdeutlicht werden, die die Entwicklung von eCommerce-Lösungen beeinflussen. Im abschlie enden Teil soll versucht werden, die theoretischen Ausführungen anhand des praktischen Beispiels der Erfolgsstory des Online Anbieters Amazon.com zu überprüfen und zu bekräftigen.

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