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Electronic Payment: Welche Faktoren beeinflussen Veränderungen im Zahlungsverhalten der Konsumenten? by Bauert, Stefan

Electronic Payment: Welche Faktoren beeinflussen Veränderungen im Zahlungsverhalten der Konsumenten?

by Stefan Bauert
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Book cover type: Paperback
  • ISBN13: 9783640289363
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 64
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 5.0, Universität Liechtenstein, früher Hochschule Liechtenstein, Veranstaltung: Seminar, Sprache: Deutsch, Abstract: Welche Faktoren beeinflussen das Zahlungsverhalten der Konsumenten? In den letzten Jahren kam es immer mehr zur Ausbreitung und Verwendung elektronischer Bezahlungssysteme. Die durch das Internetzeitalter unterstützte, aber vor allem von den grossen Banken initiierten Bezahlverfahren sollen zum einem die Effizienz der Abwicklung erhöhen und damit Kosten sparen und zum anderen dem Kunden helfen, seine Zahlungen einfach und schnell überall auf der Welt durchführen zu können. Diese Möglichkeiten haben einen direkten Einfluss auf das Zahlungsverhalten der Konsumenten. Die vorliegende Arbeit gibt zum einem einen Einblick in verschiedene elektronische Zahlungsmethoden, sowie zum anderen eine Übersicht der wichtigsten Anforderungen und Aspekte von Konsumenten und Anbietern an elektronische Bezahlverfahren. Des Weiteren wird das Zahlungsverhalten der Konsumenten und Modelle zur Identifizierung der Einflussfaktoren auf das Verhalten näher betrachtet. Dabei werden ebenfalls Faktoren, welche eine Auswirkung auf das Zahlungsverhalten haben und dessen Adaption beeinflussen beleuchtet. Zu guter letzt gibt diese Arbeit nach einem kurzen Fazit einen Ausblick über die für zukünftige Entwicklungen notwendigen Aspekte.

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