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Elements of Marketing Management: A Reference Book for BCom, BBA and MBA programmes

by Mariam Noronha
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Current price ₹533.00
Original price ₹559.00
Original price ₹559.00
Original price ₹559.00
(-5%)
₹533.00
Current price ₹533.00

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Book cover type: Paperback
  • ISBN13: 9798561722615
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 120
  • Original Price: USD 5.7
  • Language: English
  • Edition: N/A
  • Item Weight: 173 grams
  • BISAC Subject(s): Marketing / General

A Student friendly book suited to the Indian Classroom. This book has been written primarily for students and teachers of commerce at the undergraduate level (B.Com. & B.B.A) and postgraduate students of management (MBA). However, it can be recommended for other postgraduate management courses . It can be used as ready reference by students of any other discipline to get an idea about the basics of Marketing. Written in simple, lucid language it has a number of practical examples and case studies to facilitate understanding and engage readers. It is good preparatory material for teachers of Marketing. Contents- An Introduction to Marketing ManagementMarketing Planning and StrategyMarketing Research and Consumer Behavior

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