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Emotion and Reason in Consumer Behavior

by Arjun Chaudhuri
Sold out
Current price ₹10,902.00
Original price ₹18,169.00
Original price ₹18,169.00
Original price ₹18,169.00
(-40%)
₹10,902.00
Current price ₹10,902.00

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Book cover type: Hardcover
  • ISBN13: 9780750679763
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 182
  • Original Price: GBP 145.0
  • Language: English
  • Edition: N/A
  • Item Weight: 454 grams
  • BISAC Subject(s): Marketing / Research

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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