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Empfehlungsmarketing: Netzwerkaufbau Und Umsatzsteigerung Leicht Gemacht by Michael Rassinger

Empfehlungsmarketing: Netzwerkaufbau Und Umsatzsteigerung Leicht Gemacht

by Michael Rassinger , Quirin Graf Adelmann
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Book cover type: Paperback
  • ISBN13: 9783658293062
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 43
  • Original Price: EUR 14.01
  • Language: German
  • Edition: 1. Aufl. 2020
  • Item Weight: 78 grams
  • BISAC Subject(s): Marketing / General

Die Autoren stellen in diesem essential den Unternehmer und sein Umfeld in den Vordergrund. Erst wenn gewisse Voraussetzungen und Handlungsweisen gegeben sind, entwickelt Empfehlungsmarketing f�r Unternehmer eine Eigendynamik, die zum Erfolg f�r sich selbst und andere f�hrt. Im unternehmerischen Kontext f�hrt die Professionalisierung der Methode zum strategischen Empfehlungsmarketing. Dadurch erweitern Unternehmer ihr Netzwerk, erleichtern sich die Akquise und k�nnen einfach und effektiv ihren Umsatz steigern.

Michael Rassinger absolvierte ein Musikstudium, eine journalistische Ausbildung und studierte Wirtschaftswissenschaften und Management in Cambridge und Berlin. Er ist Experte für Empfehlungsmarketing und kümmert sich um ganzheitliche Unternehmenskommunikation, hochwertige PR und die kreative Anwendung der digitalen Transformation in Unternehmen.
Quirin Graf Adelmann ist Jurist, Geschäftsführer und Gesellschafter von rund 40 Unternehmen der Branchen Automobil, Immobilien, Kultur, Gesundheit, FinTech, BioTech und GovTech. Er hat seit 1999 mehr als 250 Unternehmen bewertet, akquiriert und optimiert und betreibt strategisches Empfehlungsmarketing.

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