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Employing Qualitative Methods in the Private Sector by Marilyn L. Mitchell

Employing Qualitative Methods in the Private Sector

by Marilyn L. Mitchell
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Book cover type: Hardcover
  • ISBN13: 9780803959804
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: Sage Publications, Inc
  • Publication Date:
  • Pages: 232
  • Original Price: USD 126.0
  • Language: English
  • Edition: N/A
  • Item Weight: 227 grams
  • BISAC Subject(s): Marketing / Research

Each year, academic institutions produce thousands of social science graduates, skilled in applied social research - many more than can be absorbed into the teaching profession. In this volume, Marilyn Mitchell provides information often left out of the social science curriculum - how and where can social scientists put their skills to use in the private sector?

The book outlines some of the basic private sector research settings, and then provides clear and sensible advice on how to rename skills and market most effectively to the business community. Mitchell, herself employed in the private sector, also examines project and business management.

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