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Empowering Value Co-Creation in the Digital Era by Bruno Barbosa Sousa

Empowering Value Co-Creation in the Digital Era

by Bruno Barbosa Sousa , CL Udia Miranda Veloso
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Book cover type: Paperback
  • ISBN13: 9798337317434
  • Binding: Paperback
  • Subject: N/A
  • Publisher: IGI Global
  • Publisher Imprint: IGI Global
  • Publication Date:
  • Pages: 520
  • Original Price: GBP 193.8
  • Language: English
  • Edition: N/A
  • Item Weight: 894 grams
  • BISAC Subject(s): Marketing / General

In the digital era, the concept of value co-creation evolved from a passive exchange to a dynamic, collaborative process that empowers organizations and consumers. The rise of interconnected technologies, data-driven insights, and digital platforms unlock new avenues for creating shared value. Companies can now engage customers, partners, and competitors in real-time, transforming traditional business models into systems of innovation. Empowering value co-creation fosters an environment where all stakeholders contribute, interact, and obtain mutual benefits, driving sustainable growth, customer satisfaction, and competitive advantage. Empowering Value Co-Creation in the Digital Era explores emerging trends in co-creation in business, highlighting how value co-creation can transform customer relationships in the digital era and digital age. It examines the evolution and trends of digital transformation and its implications in organizations and customer relationship management. This book covers topics such as entrepreneurship, digital technology, and manufacturing, and is a useful resource for business owners, entrepreneurs, computer engineers, academicians, researchers, and data scientists.

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