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Endineering: Designing consumption lifecycles that end as well as they begin.

by Joe MacLeod
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Current price ₹1,723.00
Original price ₹1,920.00
Original price ₹1,920.00
Original price ₹1,920.00
(-10%)
₹1,723.00
Current price ₹1,723.00

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Book cover type: Paperback
  • ISBN13: 9789163947834
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Andend
  • Publisher Imprint: Andend
  • Publication Date:
  • Pages: 230
  • Original Price: USD 19.59
  • Language: English
  • Edition: N/A
  • Item Weight: 273 grams
  • BISAC Subject(s): General and Sales & Selling / Management

How many ads have you designed? How many products have you launched? Have you ever designed an ending? Does it matter?

There is a gap in the consumer lifecycle that needs attention - the end. The problems of consumerism are piled high in this gap: hoarding, pollution, unwanted pictures on social media, risks to security, mis-sold financial products.

This book takes the unique approach that these problems have a common source: a bad consumer experience at the end.

Endineering shows how to solve these issues, reveal new opportunities and design for better consumer endings. A mixture of stories, new tools and methods will enable readers in policy-making, business and product creation to gain a new approach to tackling issues in consumerism.

This is a HOW TO book about endings: what to do and how to do it.

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