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Engaging your Community through Active Strategic Marketing: A practical guide for librarians and information professionals by Terry Kendrick

Engaging your Community through Active Strategic Marketing: A practical guide for librarians and information professionals

by Terry Kendrick
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Book cover type: Paperback
  • ISBN13: 9781783303830
  • Binding: Paperback
  • Subject: Business ManagementLibrary & Information Science
  • Publisher: Facet Publishing
  • Publisher Imprint: FacetPub.
  • Publication Date:
  • Pages: 216
  • Original Price: GBP 65.0
  • Language: English
  • Edition: N/A
  • Item Weight: 313 grams
  • BISAC Subject(s): Marketing / General and Journalism

Terry Kendrick has over 30 years' experience of delivering information and marketing training courses. He specialises in strategic marketing planning facilitation and training, strategic risk management, management consultancy skills, internet search techniques and competitive intelligence. In addition to information activities Terry has in the past been Director of the MBA Programme at the University of East Anglia and Director of Executive Education at Leeds University Business School.

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