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Entertainment Public Relations: Communicating with Audiences by Carol Ames

Entertainment Public Relations: Communicating with Audiences

by Carol Ames
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Book cover type: Paperback
  • ISBN13: 9781433130540
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Peter Lang Inc., International Academic Publi
  • Publisher Imprint: Peter Lang Inc., International Academic Publi
  • Publication Date:
  • Pages: 316
  • Original Price: GBP 46.4
  • Language: English
  • Edition: New ed
  • Item Weight: 477 grams
  • BISAC Subject(s): Public Relations

This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry.

Carol Ames (Ph.D., SUNY Buffalo) is Associate Professor of Communications at California State University, Fullerton. After working for more than 20 years in entertainment corporate communications and publicity, she now teaches graduate and undergraduate courses in public relations, entertainment, audience studies, and communications projects. She is the co-author of The Public Relations Writer's Handbook: The Digital Age (2007).

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