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Erfolgsfaktor Marketing. Entwicklung und Bedeutung in den Unternehmen by Kemme, Vanessa

Erfolgsfaktor Marketing. Entwicklung und Bedeutung in den Unternehmen

by Vanessa Kemme
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Book cover type: Paperback
  • ISBN13: 9783656964162
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 26
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 46 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, International Business School Nürnberg, Sprache: Deutsch, Abstract: "Marketing is everything and everything is marketing" Dieses Zitat von Regis McKenna zeigt deutlich die Tiefe und Vielseitigkeit des Begriffes und der Bedeutung des Marketings auf. Der Begriff kommt aus dem Englischen und wird mit Vermarktung, Vertrieb und Absatz ins Deutsche übersetzt. Ursprünglich leitet sich das Wort Marketing jedoch aus dem lateinischen Substantiv mercatus - Markt oder mercator - Händler ab. Zur Zeit des antiken Roms galten diese Händler, die ihre Produkte anpriesen, in der damaligen Gesellschaft jedoch nicht als "everything", sondern eher als "nothing" und minderwertiger Pöbel. Marketing im heutigen Sinne tauchte zuerst ab den frühen Anfängen des 20. Jahrhunderts in "Vorlesungen über [dessen Vorläufer] Distribution" als Verb "marketing (goods)" an amerikanischen Universitäten auf. Die eigentliche Entwicklungsphase von der Bedeutung des Substantives "Marketing" begann erst 1920 mit der Publikation von Prinzipien des Marketings und gab somit den Ansto für die Gründung von Marketinglehrer und -praktikervereinigungen. Durch Professor Dr. Meffert kam Marketing schlie lich als Lehrstuhl nach Deutschland. Durch Spezialisierung und Erweiterungen wurde Marketing zu einer weltweit anerkannten betriebswirtschaftlichen Disziplin und somit letztlich zu "everything" in einem Unternehmen.

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