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Erlebnisorientierte Gestaltung von Shopping Centern by Röhrenbacher, Mario

Erlebnisorientierte Gestaltung von Shopping Centern

by Mario Röhrenbacher
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Book cover type: Paperback
  • ISBN13: 9783346756169
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 84
  • Original Price: USD 60.5
  • Language: German
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): Customer Relations

Bachelorarbeit aus dem Jahr 2022 im Fachbereich BWL - Customer-Relationship-Management, CRM, Note: 1,0, Fachhochschule Wiener Neustadt (Marktkommunikation und Vertrieb), Sprache: Deutsch, Abstract: Diese Arbeit gibt einen Überblick über die Lage der Shopping Center Betreiber auf den Märkten in Österreich und Europa, stellt die verschiedenen Shopping Center Typen vor und erläutert, wie die erlebnisorientierte Gestaltung von Shopping Centern erzeugt werden kann. Auch nimmt die Arbeit die Begriffe des Erlebnismarketings hinsichtlich der Gestaltung von Shopping Centern auf. Weiterhin wird auf den Begriff Dritter Ort sowie dessen Unterbegriffe Landmarks, Malling, Concept Line und Core Attractions eingegangen. Anhand bereits bestehender spektakulärer Shopping Center wird auch die praktische Umsetzung dieser Elemente gezeigt. Aufgrund des wirtschaftlichen Wohlstandes von Gesellschaften wird Einkaufen längst nicht mehr ausschlie lich als Notwendigkeit gesehen, sondern stellt vielmehr eine wichtige gesellschaftliche und kulturelle Tätigkeit dar. Längst werden Shopping Center als Teil einer Freizeit- und Shoppingkultur wahrgenommen und somit gewinnt auch die Erschaffung von Erlebnissen immer mehr an Bedeutung. Shopping Center versuchen, neben einem Produkt oder einer Dienstleistung, dem Kunden Emotionen zu vermitteln und so den Kauf zu einem persönlichen Erlebnis werden zu lassen. Kunden haben längst eine grö ere Auswahl an Shopping Centern in ihrer näheren Umgebung und können bei Nichterfüllung ihrer Bedürfnisse sehr einfach in ein anderes Shopping Center wechseln. Auch hat die Fokussierung auf Online-Shopping sowie die Auswirkungen von Covid-19 zu einem stark geänderten Kundenverhalten und dadurch stark erhöhtem Verdrängungswettbewerb zwischen den Shopping Centern geführt. Es ist daher umso wichtiger, dass die Konsumenten im Mittelpunkt des Interesses stehen. Denn nur Sie entscheiden mit Ihrer Wahl des Shopping Centers und Ihr Bindung an dieses, über den Erfolg oder Mi

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