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Essentials of Digital Marketing

by Kathryn (Heriot Watt University, UK) Waite
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Current price ₹14,616.00
Original price ₹14,950.00
Original price ₹14,950.00
Original price ₹14,950.00
(-2%)
₹14,616.00
Current price ₹14,616.00

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Book cover type: Hardcover
  • ISBN13: 9781911396000
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Goodfellow Publishers Limited
  • Publisher Imprint: Goodfellow Publishers Limited
  • Publication Date:
  • Pages: 244
  • Original Price: GBP 115.0
  • Language: English
  • Edition: N/A
  • Item Weight: 666 grams
  • BISAC Subject(s): Marketing / General

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory

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