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Essentials of Marketing Research

by Barry Babin
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Current price ₹9,458.00
Original price ₹9,489.00
Original price ₹9,489.00
Original price ₹9,489.00
(-0%)
₹9,458.00
Current price ₹9,458.00

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Book cover type: Paperback
  • ISBN13: 9780357033937
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cengage Learning
  • Publisher Imprint: Cengage Learning
  • Publication Date:
  • Pages: 514
  • Original Price: GBP 72.99
  • Language: English
  • Edition: 7 ed
  • Item Weight: 1548 grams
  • BISAC Subject(s): Marketing / Research

ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

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