Name: Facebook Advertising for Dummies
Brand: For Dummies
SKU: 9780470637623
Price: 1934.0 INR
Availability: InStock

Facebook Advertising for Dummies

by Paul Dunay

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ISBN13: 9780470637623
Binding: Paperback
Subject: N/A
Publisher: For Dummies
Publisher Imprint: For Dummies
Publication Date: November 16, 2010
Pages: 322
Original Price: GBP 21.99
Language: English
Edition: N/A
Item Weight: 495 grams
BISAC Subject(s): E-Commerce / Digital Marketing, Advertising & Promotion, and Internet / Social Media

About The Book

From the Back Cover

Reach more customers with a targeted Facebook ad campaign -- learn how, here!

You already know that social media is hot. That's where your customers are, so that's where your product or service should be, too. Here's what you need to know about establishing your business on Facebook, developing an ad strategy, building targeted landing pages for your ads, getting and interpreting the results of your efforts, and much more.

Right on target -- maximize Facebook's capability to display your ads only to specific groups by age, interests, or geographic area
The money thing -- figure out how much you want to spend, how to make the most of it, and whether to use CPM or CPC
Get creative -- learn to write compelling ads and choose a click-through page
Launch time -- launch your campaign, decide which ads to run when, and test your concepts
Happy landings -- discover what goes into a good landing page and how to customize it to measure effectiveness
What's working -- use the Ads Manager to monitor statistics, identify trends, and judge success
Report cards -- generate reports that show who's responding to your ads and how they're interacting with your company
Facebook and you -- find out how to keep your fans connected

Open the book and find:

Key advantages of using Facebook advertising
What cost per click and cost per impression mean
How to set your exact demographics for your ad audience
What types of reports you can generate
Pointers on pleasing your prospects
How to convert a response to a sale
Tips on tracking ROI
How to avoid common mistakes beginners make

Learn to:

Create an ad campaign on Facebook
Perform precision ad targeting
Make the most of landing pages
Test and optimize your ads

About The Author

Paul Dunay is a marketing expert who was among BtoB Magazine's Top 25 BtoB Marketers of the Year in 2009. Richard Krueger is a frequently quoted authority on social media marketing. Joel Elad is the author of LinkedIn For Dummies and coauthor of Starting an Online Business All-in-One For Dummies.

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