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Fake News: Spot It, Stop It by Gaurav Sood

Fake News: Spot It, Stop It

by Gaurav Sood
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Book cover type: Paperback
  • ISBN13: 9780143461319
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Penguin Business
  • Publisher Imprint: Penguin Business
  • Publication Date:
  • Pages: 296
  • Original Price: INR 399.0
  • Language: English
  • Edition: N/A
  • Item Weight: 277 grams
  • BISAC Subject(s): Marketing / General

The news is a public good and needs to be handled with care and integrity. Even though lies and misinformation campaigns have been around for years―maybe since the dawn of journalism―the rate at which fake news is being spread these days is both alarming and preposterous. Almost every institution―public or private―uses fake news to further its own agenda. Governments and corporate houses spread fake news either through their own agencies or by influencing the popular media. In the business sector, fake news manifests itself in the form of exaggerated company returns and false data.

Gaurav Sood is a brand evangelist, researcher, educator, speaker, columnist and author with more than two decades of practice in creating strong brands. He has been an integral part of developing, and managing marketing and integrated marketing communication campaigns for global brands in India, Germany and the US. He has also carved out a niche for himself as a brand strategist and pioneer in the domain of brand research.

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