Farbe und Helligkeit als Einflussfaktoren am Point of Sale: Unter Berücksichtigung des Lebensmitteleinzelhandels und der Modebranche
Imported Edition - Ships in 18-21 Days
Free Shipping in India on orders above Rs. 500
Imported Edition - Ships in 18-21 Days
Free Shipping in India on orders above Rs. 500
Inhaltsangabe: Zusammenfassung: Jeder Mensch hat es schon einmal erlebt. Man geht einkaufen, egal ob Lebensmittel oder Textilien, und fühlt sich in einem Geschäft wohl oder möchte es fluchtartig verlassen. Das liegt nicht nur an der Tagesverfassung, sondern auch an der Gestaltung der Point of Sales. Manche Geschäfte betritt man und fühlt sich wie zu Hause. Woran liegt das? Diese Arbeit soll Aufschluss geben, woran sich der Mensch orientiert, was ihn dazu bringt, ein Geschäft sympathisch oder unsympathisch zu finden. Anhand von Billa und Spar wird gezeigt, wie der Kunde durch das Geschäft geleitet wird und welche Tricks dabei verwendet werden. Im Gegensatz dazu wird die Modebranche beschrieben. Ist es wirklich so, dass H&M die Kunden zu einem schnellen Einkauf bewegen will, um sie schnell wieder los zu werden? Ist bei Don Gil alles so wie es aussieht und was macht Versace anders als C&A? Gibt es überhaupt Unterschiede oder verwenden alle die gleichen Tricks? Sind es Tricks oder ist es ein Spielen mit der Wahrnehmung des Menschen? Besonders wichtig ist die Farbe und Helligkeit im Zusammenhang mit der Gestaltung des Point of Sale. Welche Farben werden verwendet um Wohlgefühl hervorzurufen? Gibt es Farben, die man vermeiden sollte? Was sollte man in Zukunft beachten? Diese Arbeit gibt Antwort auf viele offene Fragen und ist ein Wegweiser durch den Dschungel von Farbe und Helligkeit. Inhaltsverzeichnis: Inhaltsverzeichnis: AbbildungsverzeichnisV 1.Einleitung1 1.1Problemstellung1 1.2Zielsetzung und Forschungsfragestellung1 1.3Methodik3 1.4Aufbau der Arbeit3 2.Psychologie des Raumes4 2.1Umweltpsychologie4 2.2Emotionale Wirkungen5 2.3Kognitiver Lageplan9 3.Der Point of Sale als physische Umwelt11 3.1Reize am Point of Sale11 3.2Stimmung am Point of Sale14 3.3Reaktionen am Point of Sale17 3.4Orientierung am Point of Sale18 4.Wahrnehmung von Farbe und Helligkeit19 4.1Wahrnehmung von Farbe19 4.2Wahrnehmung von Helligkeit25 5.Wirkungen von Farbe und H
• Author(s): Clear | James • Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books
• Author(s): Jeff Kinney • Publisher: Penguin Random House Children's UK • Publisher Imprint: Penguin Random House Children's UK • BISAC: Comics & Graphic Novels - Humorous
• Author(s): Ichiro Kishimi • Publisher: GROVE ATLANTIC • Publisher Imprint: Allen & Unwin • BISAC: Personal Growth - SuccessIchiro Kishimi lives in Kyoto. He writes, lectures and teaches in psychiatric clinics as a certified counsellor and c...
View full details• Author(s): Chetan Bhagat • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: GeneralFrom India's top-selling writer Chetan Bhagat comes a powerful new love story that will make you laugh, cry...
View full details• Author(s): Brianna Wiest • Publisher: Manjul Publishing • Publisher Imprint: Amaryllis • BISAC: Body Mind And SpiritThis is a book about self-sabotage. Why we do it, when we do it, and how to stop doing it—for good. Coexisting but conflicting n...
View full details• Author(s): Morgan Housel • Publisher: Pan Macmillan • Publisher Imprint: Pan Macmillan • BISAC: Finance - Wealth ManagementA third book from the International bestselling author of The Psychology of Money and Same as Ever, lessons on harnessing...
View full details• Author(s): Arundhati Roy• Publisher: PRH INDIA LOCAL PRINT• Publisher Imprint: Penguin Hamish Hamilton• BISAC: Literary FiguresArundhati Roy’s first work of memoir, this is a soaring account, both intimate and inspiring, of how the author became...
View full details• Author(s): Acharya Prashant • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: GeneralIn a world where vagueness is mistaken for depth and obscurity passes for wisdom, Truth without Apology ...
View full details• Author(s): Sudha Murthy • Publisher: India Puffin • Publisher Imprint: India Puffin • BISAC: Short StoriesWho can resist a good story, especially when it's being told by Grandma? From her bag emerges tales of kings and cheats, monkeys and mic...
View full details• Author(s): Satoshi Yagisawa • Publisher: Bonnier Books Ltd • Publisher Imprint: Bonnier Books Ltd
• Author(s): Newport, Cal • Publisher: Little, Brown Book Group • Publisher Imprint: Piatkus
• Author(s): Shrijeet Shandilya • Publisher: Ebury Press • Publisher Imprint: Ebury Press • BISAC: Romance - GeneralIn the electric haze of college life, three friends are bound by laughter, late-night talks and unspoken promises. But when two of...
View full details• Author(s): Dan Brown • Publisher: Transworld Publishers Ltd • Publisher Imprint: Transworld Publishers Ltd • BISAC: Thrillers - EspionageDan Brown is the bestselling author of Digital Fortress, Deception Point, Angels and Demons, The Da Vinci C...
View full details• Author(s): Sudha Murty • Publisher: India Puffin • Publisher Imprint: India Puffin • BISAC: Action & Adventure - General
Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!
• Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books • BISAC: Personal Finance - GeneralApril of 2022 marks a 25-year milestone for the personal finance classic Rich Dad Poor Dad that still ranks as the #1 Pers...
View full details• Author(s): Dale Carnegie | Napoleon Hill • Publisher: Fingerprint • Publisher Imprint: Fingerprint • Subject: General Books
• Author(s): Freida Mcfadden • Publisher: Penguin Select Print • Publisher Imprint: Penguin Select Publishing"Multi-Million Copy Bestselling Series •Now Being Made Into a Major Motion Picture Starring Sydney Sweeney and Amanda Seyfried #1 New Yor...
View full details• Author(s): Wonder House Books • Publisher: Wonder House Books • Publisher Imprint: Wonder House Books • BISAC: Comics & Graphic Novels - Fairy Tales, Folklore, Legends & MTimeless Wisdom, Talking Animals & Life Lessons for Young Min...
View full details• Author(s): Viktor E. Frankl • Publisher: Random House • Publisher Imprint: Random Hou • Subject: Medical, Nursing and Health Sciences
• Author(s): Madhavi Bharadwaj • Publisher: PRH India • Publisher Imprint: Penguin Ebury Press • BISAC: Parenting - MotherhoodWelcome to the wild, messy, wonderful world of parenting--where the nights are long, the diapers are explosive, and unso...
View full details• Author(s): Vir Das • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: Entertainment & Performing ArtsComedian and actor Vir Das is beloved (by some, tolerated by others, blocked by a few...
View full details• Author(s): Eric Carle • Publisher: Penguin Books, Limited (UK) • Publisher Imprint: Penguin Books, Limited (UK) • BISAC: Animals - Butterflies, Moths & CaterpillarsEric Carle's The Very Hungry Caterpillar is a perennial favourite with child...
View full details• Author(s): Prajakta Koli • Publisher: Harper Fiction India • Publisher Imprint: Harper Fiction India • BISAC: Romance - ContemporaryWinner of the Amazon India Popular Choice Debut Book 2025 Award. From one of India's most-loved creators comes s...
View full details