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Film Marketing Into the Twenty-First Century by Nolwenn Mingant

Film Marketing Into the Twenty-First Century

by Nolwenn Mingant
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Book cover type: Paperback
  • ISBN13: 9781844578382
  • Binding: Paperback
  • Subject: N/A
  • Publisher: British Film Institute
  • Publisher Imprint: British Film Institute
  • Publication Date: N/A
  • Pages: 288
  • Original Price: GBP 33.99
  • Language: English
  • Edition: 2015
  • Item Weight: 363 grams
  • BISAC Subject(s): Film / History & Criticism and Marketing / General

This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era.

Joel Augros is Associate Professor of Film at the Université Paris 8 - Vincennes, France.

Nolwenn Mingant is Associate Professor of American Studies at the Université de Nantes, France. She is the author of Hollywood à la conquète du monde: Marché, stratégies, influences (2010). She is a co-founding member of research group CinEcoSA and co-organizer of research seminar MENA Cinema.

Cecilia Tirtaine is Senior Lecturer in British Studies at the Université Sorbonne Nouvelle - Paris 3, France. She is a co-founding member of research group CinEcoSA, and a co-founder and associate editor of peer-reviewed international online journal InMedia.

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