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Financial Aspects of Marketing

by Ruth A. Schmidt
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Current price ₹5,718.00
Original price ₹8,168.00
Original price ₹8,168.00
Original price ₹8,168.00
(-30%)
₹5,718.00
Current price ₹5,718.00

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Book cover type: Paperback
  • ISBN13: 9780333637821
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Palgrave
  • Publisher Imprint: Palgrave
  • Publication Date:
  • Pages: 320
  • Original Price: GBP 69.99
  • Language: English
  • Edition: 1996
  • Item Weight: 617 grams
  • BISAC Subject(s): Management and Marketing / General

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
- Numerous exercises and examples
- Learning objectives at the beginning of each chapter and summaries at the end
- Case studies to pull together the areas so far covered

The use of spreadsheets is integrated into the text.

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