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Fmcg Selling: Sales 12.8 by Leo Gough

Fmcg Selling: Sales 12.8

by Leo Gough
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Book cover type: Paperback
  • ISBN13: 9781841124612
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Capstone
  • Publisher Imprint: Capstone
  • Publication Date:
  • Pages: 110
  • Original Price: GBP 10.99
  • Language: English
  • Edition: N/A
  • Item Weight: 114 grams
  • BISAC Subject(s): Sales & Selling / General and Management

From the Back Cover

  • Fast-track route to mastering the sophisticated and highly competitive world of FMCG selling
  • Covers the key issues of retailer dominance, retailer resistance to new product launches, consumer behavior, category management, buying structures, product development and regulation, and branding issues
  • Case material from Proctor & Gamble, Coca-Cola and Pepsi, and Wal-Mart and Red Bull
  • Includes a comprehensive resource guide, key concepts and thinkers, a 10-step action plan, and a section of FAQs

LEO GOUGH is an accomplished writer who has authored and co-authored several books, including How the Stock Market Really Works, The Finance Manual for Non-Financial Managers, Investing in Biotechnology Stocks and several ExpressExec books.

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