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Food, People and Society: A European Perspective of Consumers' Food Choices

by Lynn J. Frewer
Save 35% Save 35%
Current price ₹15,101.00
Original price ₹23,232.00
Original price ₹23,232.00
Original price ₹23,232.00
(-35%)
₹15,101.00
Current price ₹15,101.00

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Book cover type: Paperback
  • ISBN13: 9783642074776
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 462
  • Original Price: EUR 205.59
  • Language: English
  • Edition: N/A
  • Item Weight: 730 grams
  • BISAC Subject(s): Food Science / General, Nutrition, and Agriculture / General

From the Back Cover
This book, edited and authored by a group of scientists experienced in European cross-cultural and interdisciplinary research in the field of consumer food perceptions, sensory evaluation, product image and risk research, delivers a unique insight into decision making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address fundamental issues to do with predicting food choice, consumer behavior and societal trust into quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.

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