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Fortgeschrittenes Marketing-Management by D. Renuka Devi

Fortgeschrittenes Marketing-Management

by D. Renuka Devi , U. Praveen
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Book cover type: Paperback
  • ISBN13: 9786209303906
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 120
  • Original Price: GBP 52.98
  • Language: German
  • Edition: N/A
  • Item Weight: 173 grams
  • BISAC Subject(s): Marketing / General

Marketing Management ist ein grundlegender Text, der einen umfassenden �berblick dar�ber gibt, wie Unternehmen Werte f�r Kunden schaffen, liefern und erhalten, um gesch�ftlichen Erfolg zu erzielen. Es verbindet strategisches Denken mit praktischen Anwendungen und bietet Einblicke in klassische und moderne Marketingpraktiken. Im Kern wird Marketing als Prozess definiert, bei dem es darum geht, Kundenbed�rfnisse zu verstehen, Produkte und Dienstleistungen zu entwickeln, die diese Bed�rfnisse befriedigen, und starke Kundenbeziehungen aufzubauen, um im Gegenzug Werte zu schaffen. Das Buch unterstreicht die Bedeutung des kundenorientierten Denkens und stellt Marketing sowohl als Wissenschaft als auch als Kunst vor. Das Buch er�rtert auch die Bedeutung von Marktsegmentierung, Targeting und Positionierung (STP). Bei der Segmentierung wird der Markt in verschiedene Gruppen von K�ufern mit �hnlichen Bed�rfnissen oder Verhaltensweisen aufgeteilt. Beim Targeting geht es um die Auswahl der attraktivsten Segmente, die bedient werden sollen, w�hrend es bei der Positionierung darum geht, in den K�pfen der Zielgruppe ein bestimmtes Bild der Marke oder des Produkts zu erzeugen.

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