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Franchise - Ein Unternehmensgründungskonzept by Guzijan, Boris

Franchise - Ein Unternehmensgründungskonzept

by Boris Guzijan , Christian Gerling
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Book cover type: Paperback
  • ISBN13: 9783656206132
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 52
  • Original Price: USD 26.9
  • Language: German
  • Edition: 2. Auflage
  • Item Weight: 82 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2001 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule (Wirtschaftswissenschaften), Sprache: Deutsch, Abstract: 1. Einleitung Das Franchising als Form der Distributionspolitik gewinnt seit seiner Entstehung Mitte der fünfziger Jahre zunehmend an Bedeutung. Da die Entwicklung der Wirtschaft zu immer grö eren Einheiten tendiert, Marktlücken und Marktnischen oft verborgen bleiben, bietet das Franchising Unternehmensgründern die Möglichkeit ein bereits erfolgreiches und erprobtes Konzept zu übernehmen und so die üblichen Risiken bei einem Start in die Selbständigkeit zu reduzieren. Auch in Deutschland hat sich das Franchising als zukunftsgerichtete Unternehmens- und Vertriebsstrategie einen Namen gemacht. Franchising ist mittlerweile kein vieldiskutierter Begriff, sondern selbstverständliche Realität in der Vermarktung von Unternehmenskonzepten geworden. [...]

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