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More fundraising itself can't fix your fundraising.
Too many nonprofits are unseen, unheard, and underfunded. And to break this nonprofit starvation cycle, we must tackle the problem differently.
So if your income has stalled, stop chasing donations. Gather your leadership team and do this instead:
To get funding, be fundable internally (theory of change and strategic plan) and findable externally (positioning strategy and marketing communications) before donor acquisition and retention.
This breakthrough book from Kevin L. Brown gives you the proven Fundable/Findable Framework to build a clear, compelling brand that maximizes your funding and advances social justice.
Brown, Kevin L.: - "Kevin L. Brown is a writer, speaker, and the CEO of the nonprofit hybrid Mighty Ally. He originally spent 15 years building private sector brands. And in his first four corporate gigs, Kevin helped each company scale towards acquisition (including one he co-founded).Then, a passion for the orphan crisis led to living in Uganda, followed by South Africa, Mauritius, and Malaysia. In 2017, he co-founded Mighty Ally - Uganda's second-ever B Corp.Kevin is an Acumen East Africa Fellow, plus an advisor for two grantmakers: Roddenberry Foundation and Greenwood Place. He served on the board of Impact Hub, won a Valiente Award at SXSW and NEXT Award for Startup of the Year, was named an Executive Influencer by Billboard Magazine, and proudly sports a torn achilles from the Ironman World Championship.Three daughters from Uganda and China fuel his work to end poverty and injustice. Years ago, he and his high-school sweetheart wife sold their house, car, and everything they owned. And they set out as a nomadic family of five - with only a backpack and suitcase each - to live on every continent by 2030."
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