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Fundamentals of Advertising

by John Wilmshurst , Adrian MacKay
Save 17% Save 17%
Current price ₹8,297.00
Original price ₹9,957.00
Original price ₹9,957.00
Original price ₹9,957.00
(-17%)
₹8,297.00
Current price ₹8,297.00

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Book cover type: Paperback
  • ISBN13: 9780750615624
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 408
  • Original Price: USD 79.99
  • Language: English
  • Edition: 2 ed
  • Item Weight: 626 grams
  • BISAC Subject(s): Advertising & Promotion

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students.

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