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Fundamentals of Marketing

by Geraldine/ Hopkinson, Paul/ Ng, Lai Hong Mckay
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Current price ₹4,991.00
Original price ₹5,069.00
Original price ₹5,069.00
Original price ₹5,069.00
(-2%)
₹4,991.00
Current price ₹4,991.00

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Book cover type: Paperback
  • ISBN13: 9781910158982
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Goodfellow Publishers Limited
  • Publisher Imprint: Goodfellow Publishers Limited
  • Publication Date:
  • Pages: 244
  • Original Price: GBP 38.99
  • Language: English
  • Edition: N/A
  • Item Weight: 482 grams
  • BISAC Subject(s): Marketing / General

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marke

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