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Funktionsprinzip und Grundmodelle des Affiliate-Marketings by Anonymous

Funktionsprinzip und Grundmodelle des Affiliate-Marketings

by Anonymous
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Book cover type: Paperback
  • ISBN13: 9783346727534
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 26
  • Original Price: USD 25.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 46 grams
  • BISAC Subject(s): Marketing / General

Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Ostfalia Hochschule für angewandte Wissenschaften Fachhochschule Braunschweig/Wolfenbüttel (Fakultät Karl-Scharfenberg), Veranstaltung: Betriebswirtschaftliche Prozesse in Unternehmen, Sprache: Deutsch, Abstract: Diese Hausarbeit setzt sich deskriptiv mit den Grundmodellen des Affiliate-Marketings von der betrieblichen Seite der Unternehmen auseinander. Das Affiliate-Marketing wird zunächst definiert, es wird auf die betriebswirtschaftliche Relevanz dessen eingegangen und die Bausteine dafür skizziert. Im Anschluss erfolgt ein kleiner Exkurs in den rechtlichen Bereich, welcher die Grundlage für das Kapitel "Vertriebswege und Modelle" bildet. Im Fazit wird die Arbeitsweise sowie die inhaltliche Darstellung reflektiert und ein Ausblick gegeben.

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