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Gambling Advertising: Nature, Effects and Regulation

by Barrie Gunter
Save 17% Save 17%
Current price ₹10,432.00
Original price ₹12,519.00
Original price ₹12,519.00
Original price ₹12,519.00
(-17%)
₹10,432.00
Current price ₹10,432.00

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Book cover type: Hardcover
  • ISBN13: 9781787699243
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Emerald Publishing Limited
  • Publisher Imprint: Emerald Publishing Limited
  • Publication Date:
  • Pages: 255
  • Original Price: GBP 72.99
  • Language: English
  • Edition: N/A
  • Item Weight: 409 grams
  • BISAC Subject(s): Advertising & Promotion, Gambling / General, and Consumer Behavior

This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon political and regulatory debates about this type of advertising, which provides regulators with evidence to control factors that encourage problem gambling.

Barrie Gunter is an Emeritus Professor in Media at the University of Leicester having retired in 2015. He is a psychologist by training with nearly 70 books and over 400 other publications and reports on media, marketing, business and psychology topics.

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