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Gift-giving, Sharing, and Consumption Holidays by Belk, Russell W.

Gift-giving, Sharing, and Consumption Holidays

by Russell W. Belk , Vibrant Publishers
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Book cover type: Paperback
  • ISBN13: 9781636515212
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Vibrant Publishers
  • Publisher Imprint: Vibrant Publishers
  • Publication Date:
  • Pages: 476
  • Original Price: GBP 67.0
  • Language: English
  • Edition: N/A
  • Item Weight: 631 grams
  • BISAC Subject(s): Marketing / Research

Gift-giving, Sharing, and Consumption Holidays explores the social and symbolic dimensions of giving in consumer culture. In this book, Russell W. Belk dives into the rituals, meanings, and complexities of practices like holiday shopping, charitable giving, and everyday sharing-activities often overlooked in traditional marketing models.

Belk examines how gift-giving creates and maintains relationships, communicates emotions, and reflects cultural values. He explores holidays such as Christmas, Valentine's Day, and Diwali, revealing how these occasions are shaped by both commercial influence and deep social traditions. The book also challenges the binary of altruism and self-interest in giving, uncovering how sharing and gifting are intertwined with identity, obligation, and reciprocity.

With a rich blend of cultural insight and academic rigor, this book offers a unique perspective on how giving shapes consumption-and vice versa. A valuable resource for scholars in marketing, sociology, anthropology, and cultural studies.

This is one of ten books in the Legend in Consumer Behavior series by Russell W. Belk.

Belk, Russell W.: - Russell W. Belk is Distinguished Research Professor and Kraft Foods Canada Chair in Marketing at the Schulich School of Business, York University. A prolific scholar with over 600 publications, Belk is known for his interpretive approach to understanding consumer culture. His concepts of the extended self, materialism, and sharing have become foundational in consumer behavior literature.

Publishers, Vibrant: - Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

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