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Green Advertising and the Reluctant Consumer by Kim Sheehan

Green Advertising and the Reluctant Consumer

by Kim Sheehan , Lucy Atkinson
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Book cover type: Paperback
  • ISBN13: 9781032930145
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 146
  • Original Price: GBP 42.99
  • Language: English
  • Edition: 1
  • Item Weight: 345 grams
  • BISAC Subject(s): Advertising & Promotion

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research.

This book was originally published as a special issue of the Journal of Advertising.

Kim Sheehan is Professor at the School of Journalism & Communication at the University of Oregon, USA. She recieved her PhD from the University of Tennessee, USA.

Lucy Atkinson is Assistant Professor in the Department of Advertising and Public Relations at the University of Texas-Austin, USA. She recieved her PhD from the University of Wisconsin, USA.

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