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Green Marketing: Opportunity for Innovation

by Jacquelyn A. Ottman
Save 8% Save 8%
Current price ₹1,712.00
Original price ₹1,862.00
Original price ₹1,862.00
Original price ₹1,862.00
(-8%)
₹1,712.00
Current price ₹1,712.00

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Book cover type: Paperback
  • ISBN13: 9781594570780
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Booksurge Publishing
  • Publisher Imprint: Booksurge Publishing
  • Publication Date:
  • Pages: 288
  • Original Price: USD 18.99
  • Language: English
  • Edition: N/A
  • Item Weight: 386 grams
  • BISAC Subject(s): Marketing / General and Management

Hailed as "definitive text on the subject" by the American Marketing Association, this groundbreaking book written by the pioneer in green marketing will tell you what you need to know to develop and market products to the growing legions of environmentally conscious consumers.

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