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Green Marketing Perspectives: Effective Messaging for Sustainable Practices by Sonu Dua

Green Marketing Perspectives: Effective Messaging for Sustainable Practices

by Sonu Dua , Sakshi Dua , Pawanpreet Kaur
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Book cover type: Hardcover
  • ISBN13: 9781836087731
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Emerald Publishing Limited
  • Publisher Imprint: Emerald Publishing Limited
  • Publication Date:
  • Pages: 344
  • Original Price: GBP 80.0
  • Language: English
  • Edition: N/A
  • Item Weight: 626 grams
  • BISAC Subject(s): Marketing / General

In response to the escalating demand for environmentally friendly products across diverse sectors, the discourse on Green Concepts has evolved into a number of key strategic imperatives for both researchers and corporates. Green Marketing Perspectives delves into the profound impact of the Green Concept's emergence and the ways in which companies are altering their marketing strategies to leverage green and sustainable messaging.

Covering subjects such as green messaging via traditional and social media, green marketing campaigns, innovative marketing and customer value marketing, the contributors also highlight the ubiquitous issue of 'greenwashing' in its various forms. With cases drawn from around the world this will be a valuable addition to the literature on Green Marketing for students, researchers and industry experts.

Sonu Dua, Associate Professor, Lyallpur Khalsa College Technical Campus, IK Gujral Punjab Technical University, Punjab, India

Sakshi Dua, Associate Professor, Lovely Professional University, Punjab, India

Pawanpreet Kaur, Associate Professor & Head, Lyallpur Khalsa College Technical Campus, IK Gujral Punjab Technical University, Punjab, India

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