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Grundlagen der Suchmaschinenoptimierung im Online-Marketing: Theorie und praktische Implementierungsansätze by Hunter, Kieran H.

Grundlagen der Suchmaschinenoptimierung im Online-Marketing: Theorie und praktische Implementierungsansätze

by Kieran H. Hunter
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Book cover type: Paperback
  • ISBN13: 9783959347334
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplomica Verlag
  • Publisher Imprint: Diplomica Verlag
  • Publication Date:
  • Pages: 70
  • Original Price: GBP 39.99
  • Language: German
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): Marketing / General

Internetsuchmaschinen nehmen aus kommerzieller Sicht eine immer wichtiger werdende Bedeutung für Unternehmen ein, da die Anzahl der Suchanfragen zu Produkten und Dienstleistungen in den letzten Jahren kontinuierlich angestiegen ist. Um im Online-Geschäft nachhaltig Erfolg zu haben, wird es für Unternehmen daher zunehmend unumgänglich, sich mit dem Konzept der Suchmaschinenoptimierung (SEO) zu beschäftigen und dieses in die eigene Kommunikationspolitik aufzunehmen. Die vorliegende Arbeit thematisiert sowohl theoretische als auch praktische Facetten von SEO. Zunächst werden Bezüge zum Informationsmanagement, der Neuen Institutionenökonomie sowie den Grundlagen des Online-Marketings hergestellt. Im weiteren Verlauf wird näher auf die unterschiedlichen Arten und Funktionsweisen von Suchmaschinen eingegangen. Zuletzt werden praktische Ansätze von der Planung bis hin zur Umsetzung von SEO vorgestellt. Ziel der Arbeit ist es, einen Beitrag zum besseren Verständnis dieses wirtschaftlich relevanten und facettenreichen Themengebiets zu leisten und SEO sowohl aus praktischer als auch aus wissenschaftlicher Perspektive zu beleuchten.

Kieran Hunter (Jg. 1992) begann nach dem Abitur am Burggymnasium Friedberg ein duales Studium im Fach Business Administration, welches er 2014 erfolgreich mit dem Titel Bachelor of Arts (B.A.) abschloss. Parallel absolvierte der Autor eine IHK Ausbildung zum Kaufmann im Groß- und Außenhandel, für die er auf Grund seiner sehr guten Leistungen ein Förderstipendium der Stiftung Begabtenförderung erhielt. Sein großes Interesse für Themen rund um e-Commerce und Online-Marketing gewann er vor allem durch erste praktische Erfahrungen in seinem Ausbildungsbetrieb - einem international führenden Distributor für professionellen Elektronik-, Automations- und Instandhaltungsbedarf. Durch sein erfolgreiches Engagement wurde der Autor nach dem Studium von seinem Arbeitgeber übernommen und arbeitet aktuell an verschiedenen Projekten zur Weiterentwicklung des Kundenservice.

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